Pilot projects

Pilot projects are a result of the transfer of innovation and knowledge.

The pilot projects will focus on 4 strategic areas:

1. ICT tools.
2. Commerce Innovation.
3. Green Commerce Innovation.
4. Innovation on the implementation of new Business.

In this section there are the pilot projects implemented by each project partner.

Chamber of Commerce of Castellón
Title	Brief description	Action field	PDF
Quality Service and Client Support Audits	Audits to know how is the quality service and the client support of each retailer. This audits are based on the Mystery Shopping technique.	Training, marketing, innovation.
Energy Efficiency Audits	The aim is to serve as a tool to help the SMEs retailers to: A) Reduce energy consumption. B) Improve energetic efficiency. C) Reduce energy costs. Minimize the environmental impact associated with energy consumption.	Training, energy.
Management tutorial plans in retail	The aim is to help the SMEs retailers to improve their competitiveness by a personalized monitoring and coaching assistance in retail marketing focus on one of these 4 areas: 1) Shop windows. 2) Promotion. 3) Surface management. A) In-store display management.	Marketing, innovation, training.
Point of Purchase (POP) Diagnosis	Analysis of the situation from the point of sale and delivery of a report with proposals for improvements	Training, marketing, innovation.
Chamber of Commerce and Industry of Lyon
Title	Brief description	Action field	PDF
Web diagnosis	Online self-diagnosis which allows considering all the provisions, rules, practices and techniques that contribute to the performance of a website	Internet
Website performance	Individual support to enable the company to optimize the performance of its website	Internet
Lyon Shop WEBdesign	Awards for websites	Stimulate the quality of websites and increase the effects of trainings - Reward the global performance of websites.
Innovative in-store and mobile technologies, omnichannel strategies	Raising awareness workshops on the theme of new technologies	Merchandising, point-on-sale promotion, stock control
Chamber of Commerce and Industry of Heraklion
Title	Brief description	Action field	PDF
Discount Point	Heraklion Chamber of Commerce in cooperation with the Commercial Association of Heraklion and the Port Authority of Heraklion  developed a specific and tailor made designed promotional program aiming at the attracting of more cruise ships tourists in visiting the commercial shops of our city.	Retail sector
Simpratto	Action "SIMPRATTO (COOPERATE)" between Heraklion Chamber of Commerce and Commercial Association of Heraklion targeting at the support of consumers in the form of discounts on the parking sector of Heraklion city with the cooperation of retailers.	Retail sector
Chamber of Commerce of Naples
Title	Brief description	Action field	PDF
	The overall aim of  the REINPO RETAIL project is to develop an integrated mobile marketing platform, exploiting fully new media applications and social media, to empower SMEs that are active at the broader retail and tourism sectors. It will enhance the competitiveness of Neapolitan SMEs to maximize their potential in the emerging multi-platform, social-media, location based services era. In the Naples pilot we will pilot a smart-phone application with 21 SMEs in the retail and hospitality sectors from the 7 pearls in the province of Naples.	ITC, Marketing
Andalusian Council of Chambers of Commerce
Title	Brief description	Action field	PDF
Pilot project A: Test the new tool created for retailers	The Andalusian Council of Chambers of Commerce created a self assessment tool for retailers, available online in the website. The tool gives information to improve the potential that ICT offers to shopkeepers. The tool is specially created for the sector. It has been used the large and wide experience with the sector and different studies and articles published during the last 3 years. The Council of Chambers organized a seminar in Andújar (Jaén) were 10 retailers could test the tool and answered the specific questionnaire on ICT use. The comments were really positive (see details in the press release) and in the future the Council will encourage the website tool repeating this sort of seminars and also using video marketing. Retailers who have participated in the test also attended a workshop on innovation that took place the same day. These retailers were really motivated by ICT and by make improvements in their businesses.	Energy, Marketing, Innovation