EN

Compromise for a reduction of the environmental impact of the retail sector
Start date: 1/1/2010
End date: 9/30/2012
Visible: Yes
Completed: No
Partner type: Local administration
Project type: Project
Country: Spain
Abbreviation: GREEN COMMERCE
Title (language default): Compromise for a reduction of the environmental impact of the retail sector
Description (language default):
Green Commerce aims at providing the retail sector with mechanisms of: information, access to knowledge, research and technology, achieving that the 3.5 million companies belonging to this sector have their own methodology to voluntarily start their "green policy”.
The project will develop a methodology (involvement of SMES) that will be recognized and managed at a European level and will allow the study and generation of a new knowledge (innovation) on the techniques and technologies the sector may use to be more respectful with the environment.

Main actions:
 
  • Training in Green Commerce (Do you Green Commerce?)
  • Implementation and Demonstration (Greening Commerce)
    • Development of a methodology for the diagnosis/Environmental evaluation of European retail companies.
    • Creation of a computer application, accessible via web, which will allow an Environmental self-evaluation for Small retailers.
    • Making of Environmental audits in 100 retail companies as a demonstrative measure.
    • Implementation and monitoring of improvements in Environmental management in 100 retail points of sale.
    • 2 local conferences on “Green Commerce” in Torrevieja and San Sebastian addressed to trade employees and local entrepreneurs.
    • Regional awareness campaign with a potential impact on 60.000 retail companies and 270.000 employees of the Valencia Region.
  • Comunication and Publication (Greening Commerce in Europe)
    • Development of a European communication plan on the “Green Commerce” commitment + design of a trademark.
    • Production of a video to present the project at a European level in 3 languages (Spanish, English and German).
    • Drawing up of the “Guide on Green Commerce commitment”.
    • Organization of the 1st European Conference on Green Commerce, to present “Green Commerce” among the main European agents in this sector.
    • Participation in European events: Green Week 2012.
  • Management, Monitoring and Audit
Info (language default):
To involve retail companies in the fight against climatic change and the reduction of CO2 emissions.
To promote a change of behavior among retail entrepreneurs and employees towards a greater environmental responsibility.
To demonstrate that it is possible to reduce energy consumption and waste materials in retail sector by adopting simple measures which are, in most cases, a competitive advantage for the companies.
To publicize an Environmental strategy for retail trade based on the creation of a recognition system for small retail companies.
To stimulate the use of more efficient energy technologies, innovation and publicize every success on Environmental issues in the European retail sector.
To improve competitiveness for these micro-enterprises, especially by reducing energy costs through more efficient technologies, the promotion of energy certificates and the enactment of voluntary saving agreements.
To train and inform entrepreneurs and employees in techniques, knowledge and skills to implement environmental actions in their companies.
To make European consumers aware of the necessity to develop purchasing habits and consumption models which are respectful with the environment.
 
Project summary (language default):

Project cofinanced by the European Programme LIFE+ aimed at involving small businesses in the fight against climate change, promoting environmental sustainability in the business sector and reducing the energetic consumption and waste production through simple techniques.
Action field (language default): environment, retail, green policies, green commerce, green business
Agents
Quentin TOUSART (organization: WEBPULSER)
Project image: