The main objective of this project is to improve regional policy throughout the Mediterranean region in retail sector, promoting an effective way to improve knowledge among partners and finally to develop innovative tools for small retailers. Objective of the implementation of the project: creating a knowledge network for the integration of all partners in the dissemination of knowledge and experience, creating a collaborative environment in the retail sector. Eventually REINPO RETAIL is aspiring acts as a testing laboratory for innovative actions to promote competitiveness. The Reinpo Retail is an interregional cooperation in which all partners (public authorities, businesses, etc.) will work together to improve regional policy on innovation and knowledge economy, focusing more specifically on the regional potential for research and technological development, supporting businesses and young entrepreneurs, business development and to find innovative initiatives in the retail sector.