To involve retail companies in the fight against climatic change and the reduction of CO2 emissions.
To promote a change of behavior among retail entrepreneurs and employees towards a greater environmental responsibility.
To demonstrate that it is possible to reduce energy consumption and waste materials in retail sector by adopting simple measures which are, in most cases, a competitive advantage for the companies.
To publicize an Environmental strategy for retail trade based on the creation of a recognition system for small retail companies.
To stimulate the use of more efficient energy technologies, innovation and publicize every success on Environmental issues in the European retail sector.
To improve competitiveness for these micro-enterprises, especially by reducing energy costs through more efficient technologies, the promotion of energy certificates and the enactment of voluntary saving agreements.
To train and inform entrepreneurs and employees in techniques, knowledge and skills to implement environmental actions in their companies.
To make European consumers aware of the necessity to develop purchasing habits and consumption models which are respectful with the environment.