The association Borghi Autentici considers the local community as a key element of its design development. The community as a place, human and cultural context, which is synonymous with good living, of taste, a creative and know how sweet a social dimension, a community that opens out and becomes a "Community Hospital" star of the new Soft Economy.
Borghi Autentici sustains and represents a significant part of that unknown Italy, that every day finds its reasons for planning actions and initiatives of strategic development. It 'an Italy that focuses on the rediscovery and rehabilitation of their identity, an identity that manifests itself in the folds of his original story, in the traditions of the place, expressed in their morphology, shape the landscape, culture, handicraft production, ie, in a sentence in its own way of life.
Borghi Autentici of Italy, therefore, promotes a structured process of development at the local level, an approach that considers the existing assets such as starting points to build practical and feasible strategies for growth, in order to avoid unfortunately not as rare as the progressive impoverishment of rural areas and abandonment of small towns and villages.
On the contrary, the objective is to generate virtuous dynamics that are well adapted to the prospects of new settlements of people and businesses interested and sensible to the quality and style that characterize the dynamics of social development as the Italian one.